Connect With Us
Our Latest News
Why We Do What We do
The world’s population is set hit 9bn people in the next 25 years, and to ensure that those 9bn mouths are fed, agricultural production needs to DOUBLE! Being home to 60% of the world’s arable land, puts African Agriculture in the perfect position to not only sustain itself, but also feed the world. But in order to achieve this, Africa needs to till the soil and mechanise to improve production.
Africa has the potential to feed the world and this is what drives LonAgro when helping Commercial Farmers, small holders and out-growers identify their mechanisation needs.
We strive not only to sell equipment to our customers, but we work with them and offer them the service and back-up they need to reach their full potential. We believe in Africa, we invest in Africa, and we believe in the farmers of Africa; this is why we do what we do!
After graduating from Stellenbosch University South Africa, Reinhardt began his professional finance career with Barloworld Motor Retail which is one of South Africa's largest automotive retail groups.
He was the Finance Manager within various franchised motor dealerships including Toyota where he spent close to two years heading up finance for one of the largest dealerships in the country. In 2010, Reinhardt relocated to the United Kingdom where he held senior financial roles for global organisations BUPA and later British Telecom Plc where he worked mainly in financial planning. Reinhardt joined Lonrho in January 2013 and initially held the position of Group Financial Planning and Analysis Manager before being appointed Chief Finance & Operating Officer for the Lonrho MES division in May 2014.
In January 2016, he was promoted to the position Managing Director of the Lonrho Machinery Group which today operates a portfolio of equipment retail businesses in Africa.
He is a Chartered Management Accountant and holds a Masters Degree in Business Administration.
Lonrho started its relationship with John Deere in April 2010 in Mozambique with the acquisition of Trak-Auto. In 2014, the Lonrho Board took the decision to change the division's Senior Management with the appointment of a new MD for the Lonrho Machinery Group.
In the years following the acquisition, significant work, effort and capital was invested to restructure and achieve a turnaround across the Machinery Group and in particular in Mozambique, fully aligning LonAgro with the John Deere 'Dealer of Tomorrow' strategy.
Since 2012, Lonrho expanded the LonAgro brand to Angola and South Sudan. The brand’s strength and commitment to offering customers excellent support and sound business practice, has seen LonAgro’s portfolio expand over the last several years. The company has been entrusted to distribute; Bell Equipment,Kobelco, Rovic Africa, and FIELDKING in select LonAgro countries.
This footprint across Mozambique and Angola means that the Lonrho Machinery Group is a key player in the distribution of John Deere equipment. This reflects the growing relationship with John Deere, illustrating Lonrho Group's vision of Investing in the Growth of Africa!